LinkedIn is a powerful network with more than 740M active users. We're all on it and we're all talking at each other. But we may not be using the platform in the way it was intended. For savvy entrepreneurs and book authors, LinkedIn has become a new source of revenue. It's probably good to know that book marketing on the platform doesn't have to be a hard sales pitch--it should be an education and networking opportunity.
Joining us today is LinkedIn and sales expert and author of Entrepreneur's Ultimate Guide to LinkedIn for Business, Ted Prodromou.