Pub Date | A Book Publishing Podcast
Ep. 35: How to Launch Your Book Like a Product

Ep. 35: How to Launch Your Book Like a Product

September 16, 2022

When it comes to launching your book we are big fans of taking inspiration from new product launches.

If you're a business owner, entrepreneur, or CEO you're probably thinking "I've got this." But the truth is that you really need to sit, think about it the product, and plan for a book launch months before your book is complete.

In this episode of the Pub Date Podcast we're joined by Terry Rice, a business development consultant, staff writer at Entrepreneur magazine, and host of the Launch Your Business podcast, to give you tips on how to reach your ideal audience, test your concepts, and create a work flow that allows you to get it all done.

About Terry:

Terry Rice is a Business Development Consultant and Staff Writer at Entrepreneur magazine. He's also the host of Launch Your Business, a podcast that helps entrepreneurs make money, save time and avoid burnout. His previous experience includes internal consulting roles at Adobe and Facebook. Based in Brooklyn, Terry is an instructor at New York University, speaks at business development events on behalf of Amazon and Google, and has been featured as a subject matter expert by Good Morning America.

Website: terryrice.co

Instagram/Twitter: @itsterryrice

LinkedIn: https://www.linkedin.com/in/terry-rice/

Ep. 34: What’s The Best Option for Your Business Book: Hardcover or Paperback?

Ep. 34: What’s The Best Option for Your Business Book: Hardcover or Paperback?

September 2, 2022

On this episode of the Pub Date podcast we discuss the big question in book publishing: Should you release the hardcover before the paperback?

We've seen it all when it comes to this conversation. Authors like the prestige of having that hardcover with dust jacket at a book signing, but as a self-published author does that matter? When it comes to formats we're agnostic.

There are pros and cons to everything in book publishing. And if you're self publishing your next book, you can do what makes sense for you, your business, and your bottom line. 

Ep. 33: Indie vs.  Small Press Publishing

Ep. 33: Indie vs. Small Press Publishing

August 5, 2022

On this episode of the Pub Date podcast we talk about the difference between indie and small press publishing. The wonderful thing about becoming a published author is that there isn't a one-size-fits-all approach to going from idea to final book. If you're thinking about becoming an author, make sure you do your homework and that the math makes sense. At the end of the day, your book is another product that you deliver to your audience.

Have an idea and want to see if it's a book? Download our checklist here: https://bit.ly/3BE8cPN

Ep. 32: How to Find and Work with a Literary Agent with guest Wendy Keller

Ep. 32: How to Find and Work with a Literary Agent with guest Wendy Keller

July 22, 2022

On this episode of the Pub Date podcast the book broads are reunited with literary agent, book industry veteran, and all around book broad Wendy Keller. Listen in as we discuss the importance of having a solid platform, what authors should be doing before reaching out to an agent, and the things you should be mindful of as you grow your audience.

Wendy's decades of experience has lead to her creating value beyond being an agent for her authors. She's also the author of 30+ books including Entrepreneur Magazine's Ultimate Guide to Platform Building, runs webinars to help you write a solid book proposal, and coaches authors to become well-paid speakers.

Learn more about Wendy and her team by visiting www.kellermedia.com.

Ep. 31: How to Promote Your Book on Twitter with Ray E. Boomhower

Ep. 31: How to Promote Your Book on Twitter with Ray E. Boomhower

July 8, 2022

We are often asked about social media and which platform authors should be on. Lately, there have been a lot of questions about TikTok and our answer is usually along the lines of "it depends." Is your ideal audience on TikTok, Twitter, or LinkedIn? Is there a conversation already happening about your topic on Twitter? Have you engaged with and provided value to that community?

On this episode of the Pub Date Podcast we have editor, writer, and author Ray E. Boomhower share how he found his niche in books and community on Twitter. Ray is a big believer in not wasting anything. If you start down a path and end up taking a detour, don't trash that work. Instead, he says "cannibalize what you don't use [for your book or content] and use it on Twitter to promote what you're working on or have worked on."

We ask him to share his thoughts on the following:

  • How do you engage with your readers on social media?
  • What are your favorite Twitter tips, best practices?
  • Who are some of your favorite authors to engage with on social?

About Our Guest

Ray E. Boomhower is senior editor at the Indiana Historical Society Press, where he serves as editor of the quarterly popular history magazine "Traces of Indiana and Midwestern History." Boomhower has been with the Society since 1987, beginning work for the statewide, nonprofit organization as its public relations coordinator.

You can check out his published books here: https://www.amazon.com/Ray-E.-Boomhower/e/B000APFRCQ

And be sure to follow Ray on Twitter @RayBoomhower (https://twitter.com/RayBoomhower)

Ep. 30: Leah Hernandez on Helping Young Authors Get Published

Ep. 30: Leah Hernandez on Helping Young Authors Get Published

June 24, 2022

Did you know that less than 7% of children's books are written by Black, Latino, and Native authors combined?

Our guest on the Pub Date podcast is on a mission to change that. 

Leah Hernandez is the Founder and CEO of Young Authors Publishing. In 2021, Leah was named one of Publisher's Weekly "Star Watch Nominees." Leah sits on the board of Pub West, an association of small to mid sized publishers, as well as Portland State University's Masters Publishing Program to create more opportunities for people of color to work in publishing. Leah aspires to continue to impact the lives of others by helping them share their stories

To learn more about Young Authors Publishing, visit their  website https://www.youngauthorspublishing.org/

Ep. 29: Things You Wish You Knew About Publishing But Were Afraid to Ask

Ep. 29: Things You Wish You Knew About Publishing But Were Afraid to Ask

June 3, 2022

Getting a book deal from a traditional publisher doesn't mean your book will be a success and Amazon ads alone won't save your sales. Take a moment to digest those truth bombs. We know you have more questions like these so in this episode of the Pub Date podcast, book broads Dr. Jen Dorsey and Vanessa Campos answer hot button questions like:

  • Who holds the copyright to my book?
  • Do I need to hire an editor before my book goes to my traditional publisher?
  • It’s my book! So I should be able to dictate design, right? 
  • What happens to my manuscript during edit?
  • Why does it take so long to publish a book?

Is there a publishing question you need the answer to? Email us at info@broadbookgroup.com and ask us all the questions!

Ep. 28: Build an Influencer Marketing Campaign with Lilian Sue

Ep. 28: Build an Influencer Marketing Campaign with Lilian Sue

May 31, 2022

Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns. Last time we had her on we talked about how authors could use PR to story tell and gain a following. This time we talk about how indie authors can build an influencer marketing campaign. What do you need to get in place? How to identify and reach your goals? 

To help you get started on this, download Lilian's Brand Story Journal here: https://inretrospectwritingservices.com/free-unlock-your-potential-pr-mindset-journal/ 

Learn more about Lilian and be sure to follow her on social media: www.inretrospectwritingservices.com

On Instagram @liliansuecopywriterpr

Ep. 27: How to Get Your Book in Bookstores

Ep. 27: How to Get Your Book in Bookstores

May 12, 2022

All authors want to know this burning question: HOW do I get my book into a physical bookstore? Well, it's complicated.

In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos break it down into two buckets: chain stores and independent bookstores. What are chain bookstores? Think Barnes & Noble and Books-A-Million and any other bookstore that has locations across the US. Buyers at these retailers work at the national level for the most part. But independently published authors can still reach these booksellers by getting to know them, the books they carry, and what is selling. Be sure to check their website, follow submission guidelines, get to know the buyer/bookstore manager.

What are independent bookstores? Or as we affectionately call them indies. These are the local bookstores in your neighborhood owned by an individual. (If you're not sure if there's one near you, then check out www.indiebound.org or www.bookshop.org to search your area.) For the indies, it's all about handselling and relationships. So be sure to form a relationship with your local indie BEFORE you have a book. Work with them to create an event around something OTHER THAN a traditional book signing.

Find an indie near you: www.bookshop.org/ or check out some of our favorite indies:

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Produced by OC Talk Radio at UCI Beall Applied Innovation

Producer: Paul Roberts, founder of OC Talk Radio

Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications

Ep. 26: Grow Your Audience and Sell Books with Kim Walsh Phillips

Ep. 26: Grow Your Audience and Sell Books with Kim Walsh Phillips

April 29, 2022

Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named #475 in the Inc 5000 and is a multi-seven-figure business entrepreneur with no business degree and a tendency to say “crazy pants” more than is socially acceptable. She is the best-selling author of The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. (Fun fact: she uses a thesaurus when she writes or she would use the word “awesome,” “cool,” or “very” 7,452,675 more times than she already does.)  She’s an in-demand speaker, having shared the stage with Tony Robbins, Grant Cardone, Kevin O'Leary and Gary Vaynerchuk.
 

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