Pub Date | A Book Publishing Podcast
How to Get Your Book in Bookstores

How to Get Your Book in Bookstores

May 12, 2022

All authors want to know this burning question: HOW do I get my book into a physical bookstore? Well, it's complicated.

In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos break it down into two buckets: chain stores and independent bookstores. What are chain bookstores? Think Barnes & Noble and Books-A-Million and any other bookstore that has locations across the US. Buyers at these retailers work at the national level for the most part. But independently published authors can still reach these booksellers by getting to know them, the books they carry, and what is selling. Be sure to check their website, follow submission guidelines, get to know the buyer/bookstore manager.

What are independent bookstores? Or as we affectionately call them indies. These are the local bookstores in your neighborhood owned by an individual. (If you're not sure if there's one near you, then check out www.indiebound.org or www.bookshop.org to search your area.) For the indies, it's all about handselling and relationships. So be sure to form a relationship with your local indie BEFORE you have a book. Work with them to create an event around something OTHER THAN a traditional book signing.

Find an indie near you: www.bookshop.org/ or check out some of our favorite indies:

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Produced by OC Talk Radio at UCI Beall Applied Innovation

Producer: Paul Roberts, founder of OC Talk Radio

Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications

Grow Your Audience and Sell Books with Kim Walsh Phillips

Grow Your Audience and Sell Books with Kim Walsh Phillips

April 29, 2022

Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named #475 in the Inc 5000 and is a multi-seven-figure business entrepreneur with no business degree and a tendency to say “crazy pants” more than is socially acceptable. She is the best-selling author of The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. (Fun fact: she uses a thesaurus when she writes or she would use the word “awesome,” “cool,” or “very” 7,452,675 more times than she already does.)  She’s an in-demand speaker, having shared the stage with Tony Robbins, Grant Cardone, Kevin O'Leary and Gary Vaynerchuk.
 

Get Your Author Platform Publication Ready with Emily Carpenter-Pulskamp

Get Your Author Platform Publication Ready with Emily Carpenter-Pulskamp

April 15, 2022

Staying consistent and remaining persistent are the two habits you need to form when it comes to building your brand and author platform. Helping us understand the media landscape in a world that's ever evolving is our PR point person and executive producer, Emily.

Emily Carpenter-Pulskamp, M.A. is an APR-certified public relations and marketing professional focused on creating and implementing strategies to help organizations achieve business goals and build brand awareness, as well as positively drive company culture. With more than 20 years of experience working with large and small corporations, nonprofits, and entrepreneurs to build their business she founded Little Red Communications in 2013.

Learn more about Emily and how she can help you by visiting www.littleredcommunications.com

Build a Healthy PR Mindset Before You Market Your Book with  Lilian Sue

Build a Healthy PR Mindset Before You Market Your Book with Lilian Sue

April 1, 2022

Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns.

Learn more about Lilian and be sure to follow her on social media:

www.inretrospectwritingservices.com

https://in-retrospect-marketing-academy.thinkific.com/

On Instagram @liliansuecopywriterpr

From the Classroom to the Bookshelf with Maria Dismondy

From the Classroom to the Bookshelf with Maria Dismondy

March 18, 2022

Whether you have aspirations of being an author or helping authors achieve their book publishing dream, the path to publishing is never a straight line.

In this episode of the Pub Date podcast, Dr. Jen Dorsey and Vanessa Campos talk with Maria Dismondy on her journey to becoming a publisher. Maria started out in the classroom years before writing ten books. She loved getting powerful messages into the world through realistic fiction and saw a need to have more diverse books for children. So much that she began Cardinal Rule Press in 2015. There Maria uses her experiences as an award-winning author to work with writers on getting their messages into the world. She takes pride in mentoring Cardinal Rule Press authors and offering a customized marketing campaign that her team coordinates and implements.

Learn more about Cardinal Rule Press here: https://cardinalrulepress.com/

Follow them on social media:

YouTube: https://www.youtube.com/channel/UCz-Txy1Kgq4P_ZztrrQrqzg

Instagram: https://www.instagram.com/cardinalrulepress/

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Produced by OC Talk Radio at UCI Beall Applied Innovation

Producer: Paul Roberts, founder of OC Talk Radio

Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications

Can I Develop My Idea Into A Book?

Can I Develop My Idea Into A Book?

March 14, 2022

Is Your Idea a Book? Sometimes a small idea can become a much bigger conversation (55k words or more of conversation) and other times it's more of a blog post. On this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos share how the rhetorical triangle can help you answer the question, "is my idea enough for a book?"

This is the step you MUST take before having the book talk with people in publishing. It's so important that we developed a course to help you master the book proposal--even if you're not planning on pitching your book to the big publishers.

Start your publishing journey with a little help from the book broads: https://www.broadbookgroup.com/bbg-publishing-school 

 

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About the Write A Winning Book Proposal Course:

This course gives you the roadmap you need to craft and position a winning proposal. We help you put it all together to make your publishing dreams a reality. You will learn how to:

  • Create your elevator pitch

  • Showcase your writing skills with chapter summaries

  • Integrate your book in your business with a solid marketing plan

  • Set yourself apart with a strong author bio and platform

  • Bring it all together with an editing checklist

 

How to Get Your Book Discovered on Amazon

How to Get Your Book Discovered on Amazon

February 14, 2022

On this episode of the Pub Date podcast book broads Dr. Jen Dorsey and Vanessa Campos discuss banned books, Scribd, Shel Silverstein (with a side of cannibalism), word of mouth marketing, and how to get your book discovered on Amazon as a self-published author. We try not to nerd out as we cover:

  • Good metadata (what makes up basic metadata, keywords, descriptive phrases, etc.)
  • Creating an Amazon Author Central (you can add extended bio, video content, blog content, images, and more) -- Reviews (verified customers and editorial reviews) can help your book's ranking
  • A+ content (Additional content to help the buyer learn more about your book. Consider adding images (spreads) of your book where you have images, graphs, etc.)
  • When in doubt, browse the competition and find books that are from distributed publishers. These books are more likely to check off major metadata boxes to ensure they're discovered by new readers.

LINKS:

What You Need to Know Before Writing a Memoir with Dr. Kelly J. Baker

What You Need to Know Before Writing a Memoir with Dr. Kelly J. Baker

February 11, 2022

This week on the Pub Date podcast, Jen Dorsey and Vanessa Campos are joined by Dr. Kelly J. Baker, a writer with a religious studies Ph.D. who covers religion, higher education, gender, labor, motherhood, and popular culture. As an author with two published memoirs we ask her all the questions like "are there rules to writing a memoir?" or "how do you write a memoir that connects with the reader?"

 

Learn more about Dr. Kelly J. Baker by visiting www.kellyjbaker.com or following her on Twitter @kelly_j_baker

On Writing What Matters to You with Minda Harts

On Writing What Matters to You with Minda Harts

January 19, 2022

We're starting the year right with Minda Harts on the #PubDate podcast. The author of The Memo, Right Within, and You Are More Than Magic, Minda shares why writing these books was important to her and what motivates her to continue writing more.

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Minda Harts is the CEO of The Memo LLC, a career development platform that helps women of color advance in the workplace, and the bestselling author of The Memo and Right Within. Her new book, You Are More Than Magic releases April 5, 2022 from Penguin. Kirkus Reviews calls it "A love letter to Black and brown girls and an acknowledgement of the real work it takes to make magic.”

Visit her website for more information: https://www.mindaharts.com/

Follow her on Twitter: https://twitter.com/MindaHarts

Shop her books and support indie bookstores here: https://bookshop.org/lists/pub-date-podcast-guests-and-their-books

 

The 2021 Book List from the Book Broads

The 2021 Book List from the Book Broads

December 22, 2021

In need of gift ideas for those hard-to-buy people in your life? Listen to this episode of the Pub Date podcast for our 2021 book list. 

We cover it all! Self-help, amazing women, secret Greek societies, queer voices, murder, alcohol, and nuns. Listen to the episode or start shopping the list here: https://bookshop.org/lists/the-2021-gift-list-from-the-book-broads

And no, it's never too late to buy that special someone a book they'll love. Pfft! Gift them a digital edition and deliver it asap. #lifehack #bookbroads #holidaygiftideas #2021bestbooks

 

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