Pub Date | A Book Publishing Podcast

Ep. 48: Career Changers Wanted: Discover the Path to Success in Book Publishing

Breaking into book publishing can be rally hard. Traditionally, not being in the right city, having the right education (or work experience), or knowing the right people made it 100 times more difficult to get started. We know, we've been there.
In this episode, we're sharing our personal insights, tips, and inspiration to help you overcome the challenges and uncertainties that come with entering this industry. We want to make sure that you're equipped with the knowledge and guidance needed to make your aspirations a reality. So, let's dive in and discover the keys to unlocking your potential in the world of book publishing!
 
The resources mentioned in this episode are:
Media Bistro: A job site for media professionals, to find publishing job opportunities. https://www.mediabistro.com/
NYU MS in Publishing: https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-publishing--digital-and-print-media.html
Chicago Manual of Style: Familiarize yourself with the industry's preferred style guide in publishing, to improve your proofreading and editing abilities. https://www.chicagomanualofstyle.org/help-tools/Videos.html

Ep. 47: Spin-Offs and Sequels: Building a Content Ecosystem for Non-Fiction Authors

Ready to take your non-fiction book to the next level but don't know where to start? In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos discuss new editions, content updates, and ancillary materials you should consider. Top it all off with a powerful content ecosystem that attracts readers and boosts your brand recognition. Listen in as they discuss:
How a content ecosystem boosts the appeal and longevity of your non-fiction books.
Utilizing spin-off content to create a captivating experience for your readers.
Developing a product roadmap that delivers publishing success, one milestone at a time.
The essentials of enhancing and promoting second editions to keep your non-fiction books up-to-date.
 
SHOW NOTES:
Preorder a copy of Second Sunrise by John Trent.
This book is a beautifully designed hardcover that delves into the history of the Western States Trail and the endurance race that takes place on it. Preorder your copy now for an early release.
Listen to Running Toward Life with John Trent podcast.
This mini series podcast, hosted by John Trent, features interviews with runners and their stories about the races they participate in. Listen to it now on your favorite podcast platform. 
It's based on his book, Running Toward Life, out now. 
Check out Anne Lamott's work: https://www.amazon.com/stores/Anne-Lamott/author/B0034PEWO8
Check out the ancillary products that Jen Sincero created around her book  You Are A Badass: https://jensincero.com/shop/
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If you're an author looking to publish your book, check out our services at Broad Book Group. We offer a range of services from editing to design to printing and distribution. Visit us at www.broadbookgroup.com and be sure to connect with us on social media:
https://www.twitter.com/broadbookgroup
https://www.youtube.com/broadbookgroup
https://www.facebook.com/broadbookgroup
https://www.linkedin.com/broadbookgroup
https://www.instagram.com/broadbookgroup

Ep. 46: Don’t Get Caught Out! An Author’s Guide to Protecting Themselves in Publisher Shutdowns

In this episode of the Pub Date Podcast, Vanessa and Jen discuss the importance of protecting independent authors' rights and understanding agreements with publishers. But what happens when a publisher shuts down overnight? Tune in to find out how to navigate this stressful situation.
In this episode, you will be able to:
Discover how to navigate publisher shutdowns and protect your work.
Uncover the crucial aspects of author's rights in publishing partnerships.
Grasp essential contract details like foreign rights, advances, and royalties.
Recognize the importance of transparency during sudden closures.
Learn why seeking legal advice and taking proactive measures are vital for authors.

Ep. 45: Maximizing Your Book’s Potential with Foreign Rights

We have always been firm believers in diversifying your content and creating as many revenue streams as you can with your book. In this episode, your hosts Dr. Jen Dorsey and Vanessa Campos dive in to the world of subsidiary rights -- also known as getting your book translated and sold in other countries. Some key things to keep in mind as you listen to us geek out about the London Book Fair, foreign rights, subsidiary rights, and expanding your reach are:
Should you hire a foreign rights or subsidiary rights agent to represent your book?
What to consider when negotiate the terms of the foreign rights agreement?
How long can a publisher license your book?
Don't overlook the importance of foreign rights sales, as they can bring in additional income and increase your book's global reach. If you have more questions about this topic you can always reach out to the book broads via email: info@broadbookgroup.com or follow us on social media:
TWITTER
FACEBOOK
LINKEDIN
INSTAGRAM

Ep. 44: Mailbag Episode: How to Boost Your Book’s Online Presence

In this episode of the Pub Date podcast, book broads Jen Dorsey and Vanessa Campos dive into crucial topics such as cover design, book landing pages, competitive titles, and Amazon ads.
We emphasize the importance of an eye-catching back cover, as it helps draw in potential readers. We also discuss creating a web page or landing page for your book to enhance discoverability, along with claiming your Amazon Author page and signing up for an Amazon Ads account. Our conversation highlights the need for meticulous preparation, research, and planning to increase awareness of your book among the right readers. 
Enhance your book's discoverability through crafting an enticing back cover design and copy.
Boost your online presence by building a keyword-rich, book-specific website or landing page.
Leverage the power of Amazon Author pages and Amazon Ads to increase your book's visibility.
Stay ahead of the competition by studying the unique selling points in your genre.

Ep. 43: Unspoken Truths for Career Success with the Job Doctor Tessa White

In this episode of the Pub Date Podcast, we are joined by the Job Doctor herself Tessa White. 
Tessa is an HR leader and author of “The Unspoken Truth for Career Success: Navigating Pay, Promotions, and Power at Work.” In her book, Tessa shares her knowledge and experience to help others navigate their career journey and create balance between the workplace and their lives. 
In her journey to becoming a published author she became an unlikely influencer on TikTok by sharing her advice and being her authentic self. With her fearless attitude and an unapologetic drive to succeed, Tessa has become an example of what is possible when you take the leap and follow your dreams. Listen in as we talk about how to:
Set a goal to achieve career balance.
Develop a plan to reach your goal, which may include using social media and other digital platforms to spread your message.
Read voraciously and stay up to date on trends in the industry.
Overcome fear and take risks.
Say “yes” more often and open yourself up to new opportunities.
Learn the language of your company and use it to your advantage.
Understand the company culture and how it can help you succeed.
Have you read Tessa's book? Be sure to pick up the paperback here: https://bookshop.org/a/3785/9781400236008

Ep. 42: What You Need to Know Before You Self-Publish

Are you considering self-publishing your book? You may be surprised to know that the traditional book publishing process is more complex than ever before. Self-publishing can seem like an attractive option, but it can be a costly mistake if you don’t do it correctly.
In this episode of the Pub Date Podcast, hosts Vanessa Campos and Jen Dorsey share insights into self-publishing and how you can avoid the pitfalls of costly mistakes. They discuss the differences between self publishing and traditional publishing, how to do it better, and share what you need to know when starting on your publishing path:
1. Know Your Goals: Understand the differences between self-publishing, hybrid, and traditional publishing and decide which one is right for you.
2. Choose Your Team: Find experts in your genre and be a smart, educated customer.
3. Plan Ahead: Think about the marketing pieces of the process early on and make sure you’re the right author for the topic.
 
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Ep. 41: Is Your Book Cover Making the Cut?

Are book covers important when it comes to online sales? Is it possible to stand out among thousands of other books with just a cover?
On this episode of the Pub Date podcast, hosts Vanessa Campos and Dr. Jen Dorsey are joined by producer Paul Roberts to discuss their recent award-winning book cover and the importance of book covers in the realm of online sales.
This year the Broad Book Group team won the bronze design award from PubWest for Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS by Marcos Rivera, founder of Pricing I/O. The book cover is the perfect example of how books can bring together complex pricing strategies for B2B businesses and the author's appreciation of hip hop culture to help the work stand out from the competition.
Learn from our hosts Vanessa, Jen and Paul as they delve into the power of book covers and how they can help authors and publishers stand out from the crowd.

Ep. 40: Overcome Procrastination and Unlock Your Writing Potential with Lisa McFadden

Our guest is Lisa McFadden, Founder and Coach of The Writer's Mindset. She helps writers overcome self-doubt and design their lives to support their writing goals and aspirations. In a world of competitive writers and relentless inner critics, Lisa McFadden pursues her dream of helping writers to overcome their blocks, find their process and get their writing goals done.You will learn:
How to Overcome Writing Blocks and Reach Writing Goals: Learn how to identify and overcome writing blocks, utilize cognitive behavioral therapy, and build self-compassion to reach writing goals.
The Impact of Social Media on Writing: Discover how to cleanse social media of negative triggers and escape a dopamine habit to increase productivity and write more effectively.
Managing Boundaries and Time for Writers: Explore strategies for setting boundaries and managing time to create a balanced lifestyle that supports creativity and productivity.
About our guest:Lisa McFadden is an award-winning filmmaker, screenwriter, film festival journalist, and coach of the Writer's Mindset. She helps writers overcome self-doubt and design their lives to support their writing goals. Follow her on Instagram @thewritersmindset
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Ep. 39: Think You Need a Book Publicist? Marissa Eigenbrood of Smith Publicity and Vanessa Campos Talk Through It

Smith Publicity president, Marissa Eigenbrood joins the Pub Date podcast to talk about books, marketing, and author goals.
We've worked on several projects across a few publishers and indie clients and everyone has been delighted with the work that the team at Smith has done. But the ones that are most appreciative are the indie authors who understand that their book can bring credibility to their business. So if you're an entrepreneur, be sure to tune in and take notes!
 
About Our Guest
Marissa Eigenbrood is President of Smith Publicity, working closely with all teams across the company. Throughout her career in public relations, she has worked with non-profits, Fortune 500 corporations, international brands, college/universities, tech start-ups and the publishing industry, including small to large-sized publishers, hybrid presses, debut authors and industry thought leaders. She brings extensive knowledge of the public relations realm, as well as an organized and dedicated focus, to all she does. Learn more about them at https://www.smithpublicity.com/
 
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Executive production by Little Red Communications