Pub Date | A Book Publishing Podcast

What Makes a Book Cover Good?

June 4, 2021

On this episode of the Pub Date podcast, we're joined by award-winning designer and honorary book broad Andrew Welyczko to discuss:

  • The key things a good cover should have
  • How to find, interview, and hire a freelance cover designer
  • What makes a cover great and how a bad one can stall book sales


Andrew Welyczko is an award-winning graphic designer with 25 years experience creating brand- and editorial-focused design for advertising, marketing, identity development, and publishing. Since founding AbandonedWest Creative in 2009, Andrew has designed over 150 book covers and interiors, for clients ranging from the "big four" to self-published authors of all levels and motivations. Andrew lives outside Boulder, Colorado with his wife, daughter, and irascible cat Isabel.

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